- This best-selling author left Wall Street to build a startup in a tiny Hong Kong apartment
What is your background and what inspired youto start or work in this business?
I always aspired to be an entrepreneur since I was a kid, butdecided that some work experience at a ‘big company’ would give me a goodperspective starting out. So after college, like a good Hong Kong kid I wentinto investment banking.
After getting my first promotion and with work getting alittle stale, I decided it was time to take a plunge, and spent 3-monthsstudying coding full time. After the course, I started my first company,Paperlss, which aimed to use tech to eliminate paper from trade shows.
While we were doing trade shows, we noticed that there’sperhaps a bigger scope for the application for our technology in B2B world. Sowe started our current company, GoCoTech, to build stronger ‘enterprise’communities through technology.
What does your business do?
We provide community building software for enterprises.Companies get their own branded app, and use our platform to improvecommunication and engagement with technologies such as push notifications.Co-working spaces have a clear need for this, so does co-living spaces – ascommunity is an core part of their business. We have since then started gettinginquiries from other customers, such as schools and large corporates, whichalso see our software as an effective – and sometimes fun - way to keep theirmembers connected and engaged. We are Facebook + Whatsapp + Slack + Instagram +Linkedin for enterprises.
What is the key challenge that you are currently facing inyour business?
Acquiring more customers and generating more revenue. As aB2B business, we believe the value of our product is reflected in the pricecustomers are willing to pay, and this comes from truly understanding thecustomers’ needs and helping them solve a real problem. Not an easy process atall but we are slowly getting there.
Do you have any specific or specific type of customer thatyou are targeting? (Perhaps one of our members could help make an introductionor become a customer themselves!)
Any organization looking to build stronger communitiesthrough technology and having their own branded mobile app. E.g. companieslooking to improve customer retention rate and increase repeat purchases;corporations looking to improve engagement and internal communications; schoolslooking to connect their community better - our technology is versatile and canbe adapted to suit needs.
What are you going to do if tomorrow is the end ofthe world?
Probably eat a lot of really unhealthy food
Anything else you want to tell our community?
Drop by Room 4A (right behind the hotdesks) at Golden Boy(Admiralty) any time to have a chat! Or add me on linkedin :)
What is yourbackground and what inspired you to start or work in this business?
Iknew from a young age that I wanted to start my own business, so while I wasstill studying I took the opportunity to explore a diversity of industries including:media, PR, IT, property, manufacturing, finance, law, education, non-profit andpolitics – through internships and work experiences in HK, Taiwan and the UK.
My first business venture was back in 2010 when I foundedone of the first (if not the first) co-working spaces in HK, but it proveddifficult managing it while studying in the UK. Ultimately I decided to focuson finishing my degree first, while using the time to explore and buildrelationships in the startup worlds in HK and the UK.
After I moved back to HK after graduating, I realized thatmy passion is in entrepreneurship itself rather than any specific type ofbusiness. So together with a partner I have started a company aiming to helpother emerging brands and startups.
What does your business do?
Crowd Vinyl helps brands market and sell inGreater China, providing a one-stop solution as a full-service localization andbusiness development consultancy, working as their marketing and operationspartner to facilitate their expansion.
What is the key challenge that you are currently facing in yourbusiness?
As with many growing businesses, our key challenge is in finding morecustomers and generating more sales – for example by helping foreign brandslearn more about the Mainland China market, its potential and its practices.
Do you have any specific or specific type of customer that you aretargeting? (Perhaps one of our members could help make anintroduction or become a customer themselves!)
Our target customers are emerging brands, startups and SMEs that want tomarket and sell their products in the Greater China region. We are also lookingto build partnerships with agencies or companies that work with our targetcustomers.
What are you going to do if tomorrow is the end of the world?
Try to relocate to Mars Today!
Get your FREE consultation and Discounts fromCrowd Vinyl (Ben Fung)
· Free 1-on-1consultation to analyze how your brand could better market and sell to Chinesecustomers
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Email Ben Fung at firstname.lastname@example.org orclick the button below to contact Crowd Vinyl to claim your exclusive offers!